Export three months of sales, group by SKU, and highlight the products driving most revenue and margin. Guard them fiercely. The rest earn trials, bundles, or polite retirement. This simple pass reveals where your attention belongs, turning inventory from a mysterious warehouse into a focused display of proven winners, ready to reorder at the right moment.
Redundancies creep in as color variants, near-identical sizes, or charming but slow seasonal bets. Test a two-week window with no reorder for lookalikes, then measure shopper reactions. If complaints are minimal and sales hold, you gained clarity. Redirect that open-to-buy toward heroes, improving turns and freeing energy once wasted managing variations nobody truly missed.